Hey, hey, hey! How are you welcoming the New Year? We thought, along with all the cakes, fireworks, and gifts, we would discuss some trends with you as 2018 comes to an end. Digital marketing trends, to be specific.
You may have slacked in 2018, turning a blind eye to some things but come 2019, you will not be able to take it easy. Things are changing in the digital world. To stay on top of business, you now have no choice but to adapt to these changes and tune your marketing strategies accordingly.
To make it easy for you, we have compiled this list. Read on and welcome the New Year with positivity, knowing that you are steering your business in the right direction.
Live videos will take over
Until last year, we were discussing the importance of video marketing but in 2019, we are going to get specific. This is because the audience across the globe particularly loves one type of video: LIVE.
Live streaming is already the rage and in 2019, it is only going to get stronger. So, business marketers, you need to start going live!
You will need to start churning personalized content
Consumer behaviour reports have always ticked in favour of personalized content, be it email, social media content, or product. Users love the personal touch and that is why, templates are no longer going to work.
2019 is the year of personalization!
Plenty of new ad types and features will be at your disposal
Google has already rolled out new display ad sizes for the convenience of marketers. Social media platforms too, are giving us so much more to explore and use. Through 2019, we think we will have numerous new features to try and advance our business.
Be on top of this, ladies and gentlemen!
Artificial intelligence may become your new best friend
We knew this was going to happen, right? It was only a matter of time. Chatbots are a classic example of AI seeping into digital marketing.
In 2017, only 2% of businesses used chatbots. By 2020, this is expected to increase to more than 25%. Isn’t that a startling statistic? 2019 is when we will see that massive shift.
AI saves costs and makes businesses more efficient, as per multiple reports. Why shouldn’t you be on top of that, then?
Have you set up a Facebook chatbot for your business yet?
Think video. Think vertical.
We all get frustrated sometimes, when we have to tilt our phones to watch a video. With YouTube leading from the front, we have vertical videos to look forward to now.
So, the quicker you start churning our vertical videos, the better it will be for your business!
AMP will become the “in-thing”
Know about Facebook’s Instant Articles? Well, AMP or Accelerated Mobile Pages is the same thing, but for Google. It is a website publishing technology that will make it easy for users to build websites for mobiles. Google launched it in 2015 but it took off only recently and might make it big in 2019.
So, we must be well-informed about this open-source initiative from Google.
If you have already implemented or are in the process of implementing these trends, congratulations! If you haven’t yet, there’s still time but not a lot. Get going now!