While it is highly advisable that you hire a professional digital marketing agency, there’s a lot that you can do without professional guidance. You can start doing these before you can afford to hire professionals.
Of course, they are easy, but they must not be underestimated. Little things here and there, when done regularly, can massively help your business.
Get answering on Quora
We all know how Quora works, right? It is a simple question-answer platform. Why not use it to your business’ advantage? All you have to do is to start answering relevant questions about your niche.
There may be various questions that people want answered and you can step in to help.
This will increase your exposure, tell your target audience that you are good at what you do, and provide much-needed backlinks to your website.
Create a local business page
Google is all for helping your business thrive through local business pages. These pages literally put you on the map. People around you can search for you easily and get in touch with a click of the mouse.
A friend of mine did just that for his father’s business and within a couple of weeks, the footfalls to his clinic increased.
A simple exercise such as this, done just once, can reap rewards for years.
Just Dial, Bing, Yelp, LinkedIn, Whitepages, Chamber of Commerce, etc. are just a few of the many listings on which you can rely.
Numerous people still search for businesses through these listings and your presence on these will definitely help your business. You really don’t need an expert to help you with this.
Get your CRM in place
A CRM will take away the burden of numerous things from your shoulders, the first being data. Data is the most crucial aspect of a business, and many business owners realize this only after a few years. A customer resource management tool will keep track of every single enquiry and customer so that you optimize your targeting accordingly.
This will also help your business when you eventually hire a professional digital marketing firm to take over all online aspects because it will be easier for the experts to analyze the current business scenario.
Have a machine answer your calls and forward them to you as and when appropriate. More often than not, small business owners find themselves wasting a lot of time answering the phone. You can easily trust Knowlarity, Exotel, Freshdesk, or any other such service to handle your calls for you.
These portals may also help with your SMS campaigns so that you send promotional or informational SMSes to your customers.
There you have it. Start with these and get your business going. We can take care of the rest.