Case Study > AINU
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CASE STUDY
AINU - SEO
Organic Traffic
+232%
Organic Leads
+75.5%
Target Keywords on Page 1
+25%
SERVICES PROVIDED
Asian Institute of Nephrology and Urology (AINU)
AINU is a premier healthcare institution in India that specializes in nephrology and urology. Known for its patient-centric approach and advanced treatment methodologies, AINU sought to enhance its digital footprint to match its offline reputation.
The Objective
Increase organic search visibility
Boost visibility for nephrology and urology searches
Boost organic lead generation
Drive qualified patient leads through increased traffic
Improve keyword rankings
Rank higher for strategic healthcare keywords
Business Challenge:
AINU was facing critical challenges that limited its ability to attract online patient leads:
Low visibility in local and organic search results
Underperforming keyword rankings
Limited organic website traffic
Inconsistent content and technical SEO issues
Minimal presence in regional SEO markets
Organic Traffic Growth
Keyword Ranking
Urology hospital in Hyderabad
Kidney hospital in Hyderabad
Best Nephrologist in Hyderabad
Best Urologist in Visakhapatnam
Best Nephrologist in Visakhapatnam
Dialysis Centre in Visakhapatnam
Best Urologist in Siliguri
Best Nephrologist in Siliguri
Nephrology Hospital in Chennai
Best Urology Hospital in Chennai
Our Approach
Technical SEO Optimisation
Implemented structured data, Robots.txt, canonical tags, and mobile usability fixes to improve crawlability and SERP rankings.
On-Page Enhancements
Optimized titles, content, internal links, images, and breadcrumbs to improve SEO health and relevance.
Off-Page SEO Strategies
Built high-quality backlinks and conducted a backlink audit to strengthen domain authority and trust.
Summary
AINU’s strategic SEO overhaul led to a 232% surge in organic traffic and a 75.5% increase in leads, transforming its digital visibility across key cities. The campaign successfully addressed technical, on-page, and off-page gaps to position AINU as a dominant online authority in renal care.
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