Case Study > BookMyChef
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CASE STUDY
BookMyChef - SEO
Organic Leads Generated
2745+
Revenue Generated
22 Lakhs (6 Months)
Engagement Rate
73.81%
SERVICES PROVIDED
About BookMyChef
Book My Chef is a unique culinary service platform that connects users with professional chefs for personalized, in-home dining experiences. Whether it's a family meal, party, or special event, users can book chefs on demand, enjoy customized menus, and elevate home dining with ease and convenience.
The Objective
Increase Organic Search Visibility
Boost the Visibility for Private Chef and Catering Services
Boost Organic Lead Generation
Increase the enquiries for Private Chef and Catering services
Strengthen on-site content quality and relevance
Improve the Engagement rate for the website
Business Challenge:
Low visibility in organic search results
Limited Organic Website Traffic
Inconsistent content and technical SEO issues
Minimal presence in local SEO markets
Underperforming Website Speed And UX
Inadequate Lead Generation From Digital Channels
Organic Growth (Clicks & Impressions)
Organic Traffic Growth
Keyword Ranking
Chef's Table Service
Premium Private Chefs
Private Chef Experience
Private Chefs on Subscription
Book a Chef for a Dinner Party
Private Chef
Our Approach
Technical SEO Improvements
We conducted a comprehensive technical audit and implemented crucial backend enhancements. This included sitemap optimization, refining the robots.txt file, setting up accurate URL redirections, and removing 404 errors along with irrelevant skin-related pages. Additionally, we created a custom thank-you page to support conversion tracking and user flow.
On-Page SEO Strategy
Our team implemented a robust on-page SEO plan across the service and homepage sections. This involved strategic content optimization with internal linking, targeted keyword placement, and the integration of FAQs using schema markup for enhanced search visibility. We also added testimonials to increase trust and credibility.
Homepage CTA & App Integration
To drive conversions and app installs, we introduced prominent service-related homepage banners featuring strong CTAs, each linked to the client’s Play Store and App Store listings. This direct approach supports both web and app-based engagement.
App Store Optimization (ASO)
We ensured complete app submission and optimization, including keyword-rich metadata, attractive screencards, and active review and rating management. This comprehensive ASO approach helps improve app discoverability and download rates in the Play Store.
Off-Page SEO Strategies
We enhanced the brand’s online presence through strategic off-page SEO, including blog and guest post submissions, along with listings in high-authority business and app directories to boost visibility, backlinks, and app downloads.
Summary
8 Views enabled BookMyChef to achieve a 73.8% surge in engagement,generate 22 lakh in revenue, and gain over 21,000 organic users in just 8 months through strategic SEO, content marketing, and ASO initiatives. With a 25% lift in top-ranking keywords, including “Private Chef Experience” and “Chef’s Table Service,” the brand now dominates search and app visibility, driving high-intent traffic and app installs at scale.
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