Case Study > Dermiq Skin & Hair Clinic
A 12-month performance analysis of digital marketing campaigns for Hyderabad's leading skin & hair clinic
CASE STUDY
Dermiq Skin & Hair Clinic
HIGHER CPL
₹745-1,425
SUPERIOR LEAD QUALITY
74-92%
LOWER CPL
₹71-213
LOWER LEAD QUALITY
46-73%
The Objective
Generate Quality Leads
Attract patients seeking advanced dermatology treatments
Optimize Costs
Reduce CPL and CAC for maximum ROI
Maximize Conversions
Improve lead-to-patient conversion rates
Overall Campaign Performance
Monthly spend: ₹154K-497K • CPL: ₹395-880 • CAC: ₹1,383-3,109
Google Ads Performance
Peak Qualified Rate
92%
Jan 2025 - highest quality leads
Max Appointments
258
Feb 2025 - record month
Lowest CPL
₹745
May 2025 - most efficient
Primary conversion driver with higher quality leads
Facebook Ads Performance
Highest Qualified %
73%
Lowest Qualified %
46%
Best CPL
₹71
Cost-efficient for awareness but lower conversion rates
Clinic Strengths & Patient Experience
Expert Team
Board-certified dermatologists & cosmetologists
Comprehensive Services
Acne, anti-aging, laser treatments & more
Advanced Technology
USFDA-approved equipment & diagnostics
Patient Satisfaction
Consistent positive feedback for results
Key Takeaways
Dual-Platform Strategy Works
Google for quality, Facebook for volume
Optimized Metrics
CPL as low as ₹395, CAC down to ₹1,383
Strong Results
Up to 745 leads/month with 83% qualification
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