Case Study > FABO
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CASE STUDY
FABO - SEO
Organic Leads Generated
1600+
Revenue Generated
1.2 Cr
Reduced Bounce Rate
356%
SERVICES PROVIDED
About FABO
FABO Laundry & Dry Cleaning Services, trusted by over 65,000 customers across major Indian cities, offers premium, eco-friendly garment care. To support its growth, FABO with the help of 8Views implemented targeted SEO strategies to boost digital visibility, improve rankings, and drive organic leads.
The Objective
Improve Local Keyword Rankings
Improve local SEO rankings across target service areas
Boost Organic Lead Generation
Increase foot traffic to FABO outlets through location-based search
Boost B2B Franchise Leads
Generate high-quality B2B franchise leads via organic channels
Business Challenge:
Low Visibility In Local Search Results
Limited Footfall To Physical Outlets
Lack Of Inbound Franchise Inquiries
Weak Organic Presence In Search Engines
Local SEO Rankings
Organic Growth (Clicks & Impressions)
Total clicks
10.9K
Last 6 months
2.39K
Previous 6 months
Total impressions
627K
Last 6 months
124K
Previous 6 months
Average CTR
1.7%
Last 6 months
1.8%
Previous 6 months
Average position
13.8
Last 6 months
14.6
Previous 6 months
Our Approach
On-Page SEO Enhancements
We have successfully optimized local and B2B pages with targeted business keywords, implemented structured data including FAQ and local schemas, refined headings and meta content for SEO, and resolved all alignment issues to enhance website performance and user experience.
Local SEO Optimization
We fully optimized FABO Laundry’s GMB profiles with accurate info, categories, and images, and maintained regular updates with posts, events, and offers. We actively managed reviews, ensured NAP consistency, and used insights to improve visibility, engagement, and local search rankings.
Off-Page SEO Strategies
Built High Authority backlinks from Local and Business Directories and some other activities to improve the local rankings of the Business and improved its overall visibility.
Summary
8 Views helped FABO Laundry drive a 356% increase in clicks, 50% boost in user engagement, and generate ₹1.2 Cr in revenue through a robust local SEO strategy, on-page enhancements, and GMB optimization. With a 40% rise in page #1 keyword rankings, FABO now dominates local search results, driving consistent foot traffic, B2C conversions, and inbound franchise leads.
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