Case Study > Slate The School

Driving 396% Organic Growth for Slate - The School with Strategic SEO

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CASE STUDY

Slate The School - SEO


Organic Traffic

396.45%


Clicks

128.7%


Organic Leads Generated

950+


Revenue Generated

32.4 Lakhs


SERVICES PROVIDED

On-Page SEO
Local SEO
Technical SEO
Off-Page SEO
Website Revamp and Maintenance

About Slate - The School

Founded in 2001 by the Vasireddy Educational Society, SLATE – The School is one of the best schools in Hyderabad, Telangana, and Andhra Pradesh, known for its value-based, futuristic approach to education. Through holistic programmes like Sampoornatha and SMAART, SLATE nurtures adaptable, ethical, and globally minded individuals ready to thrive in a changing world.

Objective

Increase Organic Search Visibility

Increase Organic Search Visibility

Enhance presence across search engines through on-page, technical & local SEO effort

Boost Organic Lead Generation

Boost Organic Lead Generation

Drive high-intent enquiries by improving website traffic and user experience

Improve Keyword Rankings

Improve Keyword Rankings

Achieve top positions for targeted service, location & audience-specific keywords

Strengthen Local Presence

Strengthen Local Presence

Optimise for local searches to improve discoverability in nearby and relevant locations

Ensure Website Performance & Maintenance

Ensure Website Performance & Maintenance

Maintain a technically sound, user-friendly, and SEO-optimised website consistently

Business Challenge:

Business Challenge

Low visibility in organic search and Local search results

Business Challenge

Insufficient organic traffic to the website

Business Challenge

Limited lead generation through organic channels

Organic Growth (Clicks & Impressions)

Total clicks

28.9K

Last 6 months

12.7K

Previous 6 months

Total impressions

1.07M

Last 6 months

346K

Previous 6 months

Average CTR

2.7%

Last 6 months

3.7%

Previous 6 months

Average position

11

Last 6 months

29

Previous 6 months

Local SEO Rankings

local-seo-slate-the-school 1
local-seo-slate-the-school 2

Organic Traffic Growth

slate-the-school-organic-traffic

Keyword Ranking

top schools in hyderabad

Jan
N/A
Feb
N/A
Mar
32
Apr
15
May
7
Jun
7

primary schools in hyderabad

Jan
N/A
Feb
N/A
Mar
90
Apr
53
May
45
Jun
7

best primary schools in hyderabad

Jan
N/A
Feb
N/A
Mar
67
Apr
74
May
32
Jun
11

best schools in hyderabad

Jan
N/A
Feb
18
Mar
22
Apr
9
May
6
Jun
12

Our Approach

Approach

Content Strategy & Blogging

We focused on creating SEO-friendly, curriculum-relevant, and parent-focused blog content. Each piece was crafted around high-value keywords and linked strategically to core pages, significantly boosting organic visibility and driving quality traffic to the site.

Approach

On-Page SEO Enhancements

Implemented location-based and curriculum-specific keyword strategies across key pages. Optimised titles, meta descriptions, headers, and internal linking to improve relevance, crawlability, and engagement.

Approach

Local SEO Optimisation

We enhanced local visibility by optimising Google Business Profiles and building consistent citations across key directories.

Summary

8 Views helped Slate achieve a 396% increase in organic traffic and a 128% rise in clicks through focused SEO strategies, content creation, and local SEO optimization. These efforts generated over 950 organic leads and contributed to ₹32.4 lakhs in revenue, significantly boosting visibility and driving high-quality inquiries.

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