About Terminus The Line

The Objective

Cost Optimization

Strategically allocate budget across digital channels to minimize acquisition costs while maximizing ROI

Quality Leads

Generate high-value, pre-qualified prospects specifically interested in premium residential properties

Conversions

Implement multi-channel attribution modeling to optimize conversion pathways from initial interest to property tours

Google vs Meta Platform Performance

Comparison of key campaign metrics across our two primary advertising platforms:

While Meta generated more total leads and qualified leads, Google delivered higher sales conversion with 62 closed deals compared to Meta's 57. This suggests Google traffic may produce higher-quality prospects despite lower initial volume.

Campaign Cost Efficiency Analysis

Meta outperformed Google with 12% lower CPL (₹550 vs ₹620) and 8% lower CPQL (₹1,275 vs ₹1,375), despite similar sales conversion rates.

Conversion Funnel

1.3% overall lead-to-sale conversion rate with 3.0% qualified lead-to-sale effectiveness

Key Insights

Platform Quality

Google and Meta consistently delivered approximately 44% qualified leads each, demonstrating equal effectiveness in lead qualification

Cost Efficiency

Meta emerged as the most cost-effective channel for both lead generation and sales conversion, delivering superior ROI compared to other platforms

Multi-Platform Advantage

Combined Google and Meta strategy captured 88% of all leads and generated 100% of sales, proving the effectiveness of our dual-platform approach

Actionable Takeaways

Our multi-platform approach combining Google and Meta delivered exceptional results with 88% of qualified leads and 100% of sales, proving the effectiveness of our integrated digital strategy at industry-leading cost efficiency.

• Maintain investment across both Google and Meta platforms to maximize lead quality and sales conversion
• Leverage Meta's cost efficiency for campaigns focused on immediate ROI and lead generation
• Implement cross-platform attribution to better track the customer journey across both channels
• Consider A/B testing different budget allocations to optimize the 44% qualified lead rate from each platform