About VSR Vriksha

The Objective

Generate High-Quality Leads

consultations & wellness programs

Optimize Marketing

Optimize cost per lead (CPL) & cost per acquisition (CPA)

Maximize Conversion Rates

Drive actual consultations and maximize booking conversions

Monthly Performance Metrics

The campaign maintained consistently high lead volumes while significantly improving qualification rates in April and May.

Increasing Qualified Lead % (QL%)

Our strategy for boosting qualified leads involved a targeted, data-driven approach to refine our lead generation efforts.

Identify Low-Quality Sources

Pinpointing campaigns generating the maximum junk, invalid, or "not interested" leads.

Optimize Lead Filtering

Implementing strategic filters in forms and audiences to actively reduce low-quality lead inflow.

Reduce Unqualified Calls

Adjusting ad spend for campaigns (e.g., smart campaigns) that primarily generated junk calls.

Scale High-Quality Channels

Increasing budget allocation to campaigns proven to deliver the highest quality, most engaged leads.

Lead Quality & Conversion Performance

While early months saw higher consultation volumes, later months showed dramatic improvements in lead qualification rates with more efficient conversion pathways (100% consultation-to-conversion rate in May).

Revenue Performance & ROI

Cost Efficiency Analysis

Cost per Lead (CPL) remained efficient throughout the campaign, ranging from ₹121 to ₹232. While Cost per Acquisition (CPA) increased over time, this reflects a strategic shift toward higher-value conversions, maintaining strong ROAS despite higher costs.

The April-May period showed improved Cost per Qualified Lead (CPQL) metrics, indicating better targeting efficiency.

Customer Journey & Therapy Offerings

01

Digital Discovery

Potential clients discover VSR Vriksha through targeted digital campaigns highlighting specialized treatments in a tranquil setting.

02

Consultation Booking

Qualified leads schedule personalized consultations to discuss their health concerns and treatment options.

03

Treatment Experience

Clients enjoy holistic therapies in a 12-acre eco-friendly campus surrounded by 50 acres of farmland.

04

Assessment & Planning

Root-cause analysis and personalized treatment plans are created for conditions like obesity, diabetes, back pain, and anxiety.

Key Takeaways & Future Strategy

Maximum Monthly Leads

Consistent high-volume lead generation throughout the campaign period

Peak Qualification Rate

Dramatic improvement in lead quality through targeting refinement

Highest Monthly Revenue

Strong revenue performance demonstrating campaign effectiveness

Maximum Return On Ad Spend (ROAS)

Exceptional return on ad spend validating the digital-first strategy

Our digital-first strategy brought in over 1,500 leads per month, with up to 44% qualification and ROAS as high as 12, driving strong bookings for holistic wellness programs.